A Course for a Cause

Introduction to the Local SEO Masterclass

Few Reminders before we begin

Introduction to the Course

Dive Deep into Local SEO ranking factors
Master keyword research.
Conduct technical, GMB, and content audits.
Dive into competitor research.

What we will cover in this Module?

How to Stay Organized on your Campaigns

SOP and Templates Directory

SEO Campaign Monitoring Walk-Through

What are the current Local SEO Ranking Factors?

Keyword Research - The Most Basic and Free Method

Keyword Research Tip #1

Keyword Research Tip #2

Keyword Research Tip #3

Keyword Research Tip #4

Keyword Research Tip for New Website

Mapping Out Keywords into your Key Pages

Introduction to Technical Audit 

Explanation of Key Technical SEO Elements

Technical Audit Part 1

Technical Audit Part 2

How to create Google Business Profile

Google Business Profile Audit Part 1

Google Business Profile Audit Part 2

Local Competitor SEO Research

Do Local SEO Competitor Analysis

How to use the Content Audit Template - Introduction

 Explanation of Key SEO Content Elements

Content Audit - Setting Up the Template

Content Audit - Finding 404s

Content Audit - Finding Thin Content

Content Audit - Finding Keyword Cannibalization 

Content Audit - Finding Pages with Poor SEO Performance

Content Audit - Pages with Poor Crawl Depth

Content Audit - Authoritative Pages

Content Audit - Poor Organic CTR

Content Audit - Find Pages with Zero Backlinks

Content Audit - Duplicate or Cookie Cutter Pages

Content Audit - Website Speed Issues

Content Audit - Improper way of using No-Index Tag

Content Audit - Unnecessary 301 Redirects

What to do next with our Audited Content?

SEO Reporting for Client - Introduction

How to Setup Google Data Studio Reporting

Module 1: Month 1 - Know the Playing Field

Address SEO essentials, prioritize mobile optimization, enhance Google Business Profile, and refine UI/UX.

What we will cover in this Module

Fixing Important Website Technical Issues - Coach Gab

Basic Local Schema Markup

Advanced Schema Markup + AI

Content Optimization

UI and UX Audit

GMB Optimization Introduction

Cover Photo Optimization

Map and Street View

GMB Photo Optimization

Business Name

Website Link

Google Business Profile Reviews

Business Category

Business Logo

Business Inside another Business and Independent Website Reviews

Service Area

Products and Services

Question and Answer Section

Business Description

GMB Posting Introduction

GMB Posting Part 1

GMB Posting Part 2

GMB Posting Part 3

NAP present in Website

Google Map Embedded on the website

GMB Messenger and Bot Activated

Social Media Profiles

Module 2: Months Two and Three - Prioritization of Fixes and Optimzation

Master SEO: from Content Production to Common Link Building Tactics. Learn article ranking, AI-assisted writing, local SEO techniques & more. 

How long does it take for my Article to Rank?

Tips on finding topics to write

Finding Topics using Ahrefs - Additional

Writing the Blog with Chat GPT

Blog Banner Creation using Canva

Blog Image Creation using Canva

AI Assisted Content Writing with AI

What is Link Building and Why does it matter anyway?

The Trifecta of Outbound Links

Do Follow and No Follow Links

What is Anchor Text and it’s importance

What Pages in your Website should you build links to?

How many backlinks should I build per month?

Simple Link Gap Analysis

Link Velocity

Enter the Penguin

Common Strategies for Link Building

Guest Posting

Broken Link Building

Resource Page Link Building

Skyscraper Technique

Creating AWESOME CONTENT

Local Citations and Data Aggregators

US Citations

Australia Citation

UK Citation

Netherlands Citation

Canada Citation

Social Media Links

Module 3: Month 4 and 5

Take your Local SEO efforts to the next level with this specialized module focusing on advanced and practical link-building techniques. 

Technique #1

Technique #2

Technique #3

Technique #4

Technique #5

Wrapping Things Up

Module 4: Local SEO Link Building - Advanced and Practical

Pre requisite Test for the Certification

Future of Local SEO: Predictions and Trends

Course Recap and Next Steps



Congratulations for making it this far!

Local SEO Predictions in 2024 and Beyond

Pre requisite Test for the Certification

What are your next steps?

Module 5: The End is Just the Beginning

This all-encompassing course has been meticulously crafted to give you an in-depth understanding of essential tools and proven strategies to optimize local businesses for prominent search engines. Whether you're an individual with aspirations of becoming an SEO expert or a business owner eager to amplify your local online visibility, this masterclass has been specifically curated to cater to your needs.Featuring interactive modules that encourage hands-on learning, coupled with real-world scenarios and a treasure trove of invaluable resources, you're not just learning the ropes — you're on a clear path to mastering the art and science of Local SEO.What you’ll learn on each module: Introduction to the Course<ul><li>Introduction to SEO and Local SEO<ul><li>Grasp the basics of SEO and understand the significance of Local SEO.</li><li>Discover essential tools for a successful Local SEO campaign.</li><li>Learn how to stay organized throughout your campaign with monitoring logs and folder templates.</li><li>Uncover the current Local SEO ranking factors and determine if SEO is right for every local business.</li></ul></li><li>Module 1: Month Zero - The Non SEO Basics that you have to Learn<ul><li>Begin your SEO journey with the right attitude and resources.</li><li>Discover strategies to find and close deals with clients.</li><li>Learn the art of client onboarding and creating a campaign roadmap.</li><li>Get introduced to essential SEO templates.</li></ul></li><li>Module 2: Month 1 - Know the Playing Field<ul><li>Delve into Local SEO ranking factors.</li><li>Master the Process for keyword research.</li><li>Conduct technical, GMB, and content audits.</li><li>Dive into competitor research and understand how to report using Google Data Studio.</li></ul></li><li>Module 3: Month 2 and 3 - Prioritization of Fixes and Optimization<ul><li>Learn effective communication with web developers and stakeholders.</li><li>Address indexability, crawlability, internal linking, and canonical issues.</li><li>Understand the importance of mobile compatibility and speed optimizations.</li><li>Optimize your Google Business Profile and delve into schema markup.</li><li>Explore content optimization techniques and conduct a UI/UX audit.</li></ul></li><li>Module 4: Month 4 and 5<ul><li>Dive into content production and understand the intricacies of link building.</li><li>Explore common link-building techniques being used in the SEO Space</li><li>Witness real-world examples of creating backlinks.</li><li>Get tips on leveraging Chat GPT for your SEO tasks.</li></ul></li><li>Module 5: Advanced link-building techniques tailored for Local SEO<ul><li>A walkthrough on step by step process of building links for Local Businesses</li><li>Unorthodox but right way of building links</li></ul></li><li>Module 6: The End is Just the Beginning<ul><li>Understand how to make the most of this course.</li><li>Prepare for the certification test.</li><li>Look into the future of Local SEO and recap the course.</li></ul></li></ul>By the end of this masterclass, you'll be equipped with the skills, knowledge, and confidence to take on any Local SEO challenge. Join us on this transformative journey and unlock the potential of Local SEO.

Dive deep into the world of Local SEO and transform from a beginner to a pro. This comprehensive course is designed to equip you with the knowledge, tools, and strategies to optimize local businesses for search engines. 

Local SEO Masterclass Beginner to Pro

The SEO Dad

Course Details

Course content

Includes