Local SEO Masterclass Beginner to Pro - The SEO Dad FB Group

This all-encompassing course has been meticulously crafted to give you an in-depth understanding of essential tools and proven strategies to optimize local businesses for prominent search engines. Whether you're an individual with aspirations of becoming an SEO expert or a business owner eager to amplify your local online visibility, this masterclass has been specifically curated to cater to your needs.

Featuring interactive modules that encourage hands-on learning, coupled with real-world scenarios and a treasure trove of invaluable resources, you're not just learning the ropes — you're on a clear path to mastering the art and science of Local SEO.

What you’ll learn on each module:

Introduction to the Course

• Introduction to SEO and Local SEO

  • Grasp the basics of SEO and understand the significance of Local SEO.

  • Discover essential tools for a successful Local SEO campaign.

  • Learn how to stay organized throughout your campaign with monitoring logs and folder templates.

  • Uncover the current Local SEO ranking factors and determine if SEO is right for every local business.

• Module 1: Month Zero - The Non SEO Basics that you have to Learn

  • Begin your SEO journey with the right attitude and resources.

  • Discover strategies to find and close deals with clients.

  • Learn the art of client onboarding and creating a campaign roadmap.

  • Get introduced to essential SEO templates.

• Module 2: Month 1 - Know the Playing Field

  • Delve into Local SEO ranking factors.

  • Master the Process for keyword research.

  • Conduct technical, GMB, and content audits.

  • Dive into competitor research and understand how to report using Google Data Studio.

• Module 3: Month 2 and 3 - Prioritization of Fixes and Optimization

  • Learn effective communication with web developers and stakeholders.

  • Address indexability, crawlability, internal linking, and canonical issues.

  • Understand the importance of mobile compatibility and speed optimizations.

  • Optimize your Google Business Profile and delve into schema markup.

  • Explore content optimization techniques and conduct a UI/UX audit.

• Module 4: Month 4 and 5

  • Dive into content production and understand the intricacies of link building.

  • Explore common link-building techniques being used in the SEO Space

  • Witness real-world examples of creating backlinks.

  • Get tips on leveraging Chat GPT for your SEO tasks.

• Module 5: Advanced link-building techniques tailored for Local SEO

  • A walkthrough on step by step process of building links for Local Businesses

  • Unorthodox but right way of building links

• Module 6: The End is Just the Beginning

  • Understand how to make the most of this course.

  • Prepare for the certification test.

  • Look into the future of Local SEO and recap the course.

By the end of this masterclass, you'll be equipped with the skills, knowledge, and confidence to take on any Local SEO challenge. Join us on this transformative journey and unlock the potential of Local SEO.